MONTREAL, QC, January 5, 2026 – Glacier FarmMedia (GFM) is pleased to announce that Ma Revue Agricole is joining Glacier FarmMedia in a strategic move aimed at expanding the reach and impact of agricultural businesses across Québec.
Glacier FarmMedia is already well established in the Québec market through respected publications such as Le Bulletin des agriculteurs and Agricole Idéal. By joining this network of trusted agricultural media, Ma Revue Agricole strengthens its ability to reach and deliver meaningful solutions to the needs of Québec’s agricultural sector.
This strategic alliance allows Ma Revue Agricole to go beyond print and offer advertisers broader, more effective, and integrated communication opportunities, designed to help their businesses connect more efficiently with farmers. The focus remains on delivering practical, relevant, and results-driven advertising solutions that align with the realities of today’s agricultural marketplace.
As part of this transition, Maude Gionet will continue her involvement as Editor and becomes Commercial Director for Québec Machinery Publications at Glacier FarmMedia. Recognized for her deep market knowledge, industry expertise, and long-standing relationships within the agricultural community, Ms. Gionet will play a key role in further developing strategic and commercial initiatives aimed at maximizing advertiser visibility and impact.
“Our goal is to take Ma Revue Agricole even further while preserving its identity and strong connection with the agricultural community. Joining Glacier FarmMedia allows us to offer agricultural businesses expanded opportunities to reach farmers more effectively with greater visibility, stronger impact, and solutions that extend well beyond print,” said Ms. Gionet.
“We are excited to welcome Ma Revue Agricole and Maude to our family of publications designed to deliver industry leading content to our farmer community and to provide advertisers the opportunity to reach and connect with our highly engaged audience. The combination of Le Bulletin des agriculteurs, Agricole Idéal, and Ma Revue Agricole in Quebec creates the ability for us to meet the unique needs of our advertisers. ” said Ryan Green, Chief Technology & Revenue Officer.
Ma Revue Agricole will continue to operate with the same commitment to quality content, strong industry relationships, and close connection to its audience. The brand’s mission, values, and approach remain unchanged, while benefiting from the scale, expertise, and resources of Glacier FarmMedia.
About Glacier FarmMedia
Glacier FarmMedia (“GFM”) is a dynamic company in the Canadian agriculture industry that connects with farmers through a variety of regional news and specialty agriculture media franchises like Le Bulletin des agriculteurs, a listings marketplace for the sale of farm equipment like Agricole Idéal and AgDealer, and leading industry events like Ag in Motion and Canada’s Outdoor Farm Show. Headquartered in Winnipeg, Manitoba, GFM is a subsidiary of Glacier Media Inc. (TSX:GVC), a Canadian leader in business insights, digital services and information products. Headquartered in Vancouver, British Columbia, Glacier Media serves a diverse range of North American and international markets, clients, and consumers.
About Ma Revue Agricole
Founded nearly 40 years ago, Ma Revue Agricole is a Québec-based publication specializing in agricultural machinery and equipment, recognized for its close ties to farmers and agricultural businesses.