Glacier FarmMedia teams up with the Canada Agriculture and Food Museum to unleash the Soil Superheroes
Winnipeg, MB., April 22, 2021. A new partnership between the Canada Agriculture and Food Museum (CAFM) and Glacier FarmMedia will bring critical awareness to an issue that affects us all – soil health and sustainability.
“Healthy soil is essential to our food security, climate, health, and the overall quality of life for all Canadians,” says Kerry-Leigh Burchill, Director General at the Canada Agriculture and Food Museum. “Through this exciting partnership with Glacier FarmMedia, the Canada Agriculture and Food Museum is committed to fostering a greater appreciation and understanding of this finite resource, and the importance of soil stewardship in contemporary agriculture.”
The Museum – one of three under Ingenium – Canada’s Museums of Science and Innovation – offers visitors of all ages the unique opportunity to interact with a working farm in the heart of the nation’s capital, alongside immersive exhibitions, educational programming, and skills demonstrations to support food literacy. Like Glacier FarmMedia, raising awareness about soil health and connecting audiences with sustainable solutions and best practices is a priority for the Museum.
“The Canadian Agriculture and Food Museum and Glacier FarmMedia are aligned in our vision to promote and protect soil health,” says Lynda Tityk, Executive Vice-President, Glacier FarmMedia. “Soil is facing critical issues that impact everyone. Awareness and outreach is timely, critical, and paves the way for all Canadians to work together, which will be vital to protect this resource.”
The Museum will be working with the agriculture industry and soil experts to share the latest soil science and reinforce the essential link between healthy soils and food production. Through on-site and digital programming, their important message about soil sustainability will be shared across farming sectors and with their national audience of over 1 million people.
As a media partner, Glacier FarmMedia will help to launch and promote the initiative which will kick-off with the launch of the Soil Superheroes exhibition. The exhibition provides visitors with an underground perspective on the importance of soil science and conservation through imaginative characters that demonstrate how soil provides humans with food and medicine, cleans the water we drink, and protects our climate. The exhibition will launch at the museum in 2021 before touring from coast to coast with a discovery cart filled with educational resources. The format is designed to spark conversations and curiosity in a broad spectrum of venues with the intention of serving urban centres, remote communities, science centres, libraries or other public venues.
For more information:
Director of Corporate Communication, Glacier FarmMedia
Ingenium – Canada’s Museums of Science and Innovation
About Glacier FarmMedia
Glacier FarmMedia, is the agricultural division of Glacier Media Inc., an information communications company focused on the provision of primary and essential information and related services through print, electronic and online media. The Glacier FarmMedia family includes: Canada’s Outdoor Farm Show, the Farm Forum Event, Advancing Women Conferences, The Western Producer, Grainews, Country Guide, Manitoba Co-operator, Canadian Cattlemen, Alberta Farmer Express, Farmtario, Le Bulletin des Agriculteurs, Ag Dealer, Global Auction Guide and Farmzilla. For more information, visit farmmedia.com.
About the Canada Agriculture and Food Museum
Ingenium – Canada’s Museums of Science and Innovation oversees three museums, one of which is the Canada Agriculture and Food Museum. The museum offers hands-on food literacy demonstrations and immersive exhibitions on a working farm in the heart of our nation’s capital. It showcases milestones in Canadian agriculture which inform and inspire the future of food security and sustainable agriculture. It also highlights the relationship between agricultural science and technology and Canadians’ everyday lives. Visitors to the national site have a unique opportunity to experience hands-on demonstrations, participate in seasonal programs and to see diverse breeds of farm animals as well as technology. Virtual visitors and national audiences are able to access learning modules, experiments, recipes and online programs that feature key issues of our time.
Glacier FarmMedia s’associe au Musée de l’agriculture et de l’alimentation du Canada pour libérer les superhéros du sol
Winnipeg (MANITOBA), le 22 avril 2021. Un nouveau partenariat entre le Musée de l’agriculture et de l’alimentation du Canada (MAAC) et Glacier FarmMedia sensibilisera les gens de façon importante sur un enjeu qui nous touche tous… la santé et la durabilité des sols.
« Un sol sain est essentiel pour notre sécurité alimentaire, le climat, la santé et la qualité de vie globale de tous les Canadiens, explique Kerry-Leigh Burchill, directrice générale du Musée de l’agriculture et de l’alimentation du Canada. Grâce à cet excellent partenariat avec Glacier FarmMedia, le Musée de l’agriculture et de l’alimentation du Canada s’engage à accroître l’appréciation et la compréhension de cette ressource limitée, et à favoriser l’importance de l’intendance des sols en agriculture contemporaine. »
Le Musée, l’un des trois sous la bannière Ingenium – Musées des sciences et de l’innovation du Canada, offre aux visiteurs de tous âges l’occasion unique d’interagir avec une ferme en exploitation au cœur de la capitale nationale, ainsi que des expositions immersives, des programmes éducatifs et des démonstrations de compétences visant à soutenir la culture alimentaire. Tout comme pour Glacier FarmMedia, sensibiliser les gens sur la santé des sols et faire connaître des solutions durables et les meilleures pratiques aux publics sont une priorité pour le Musée.
« La vision du Musée de l’agriculture et de l’alimentation du Canada et de Glacier FarmMedia s’aligne pour promouvoir et protéger la santé des sols, affirme Lynda Tityk, vice-présidente directrice de Glacer FarmMedia. Les sols sont confrontés à des problèmes importants qui touchent tout le monde. La sensibilisation et la diffusion d’information sont opportunes, critiques et ouvrent la voie à la collaboration entre tous les Canadiens, ce qui sera vital pour protéger cette ressource. »
Le Musée travaillera avec l’industrie agricole et des experts des sols pour faire connaître les dernières données scientifiques sur les sols et renforcer le lien essentiel entre des sols sains et la production alimentaire. Grâce à une programmation sur place et numérique, leur message important sur la durabilité des sols sera partagé dans tous les secteurs agricoles et avec leur public national comptant plus d’un million de personnes.
À titre de partenaire média, Glacier FarmMedia aidera à lancer et à promouvoir l’initiative, laquelle verra le jour avec l’ouverture de l’exposition Les superhéros du sol. Cette exposition présente aux visiteurs un point de vue souterrain sur l’importance des sciences et de la conservation des sols à l’aide de personnages imaginatifs qui démontrent comment les sols fournissent aliments et médicaments aux humains, nettoient l’eau que nous buvons et protègent notre climat. Le lancement de l’exposition se fera au Musée en 2021 avant d’entamer une tournée nationale avec un chariot de découverte rempli de ressources éducatives. Le format est conçu pour susciter des conversations et la curiosité dans une vaste gamme d’emplacements et vise à desservir des centres urbains, des collectivités éloignées, des centres des sciences, des bibliothèques ou autres lieux publics.
Pour davantage d’information :
Directrice des communications d’entreprise
Ingenium – Musées des sciences et de l’innovation du Canada
À propos du Musée de l’agriculture et de l’alimentation du Canada
Ingenium – Musées des sciences et de l’innovation du Canada administre trois musées, notamment le Musée de l’agriculture et de l’alimentation du Canada. Ce Musée offre des démonstrations pratiques traitant de la culture alimentaire et des expositions immersives sur une ferme en exploitation en plein cœur de la capitale nationale. Il présente des jalons de l’agriculture canadienne, qui déterminent et inspirent l’avenir de la sécurité alimentaire et de l’agriculture durable. Il met aussi en lumière la relation entre les sciences et les technologies agricoles et le quotidien des Canadiens. Les personnes qui visitent l’emplacement national ont une chance unique de profiter de démonstrations pratiques, de participer à des programmes saisonniers et d’admirer diverses races d’animaux de ferme ainsi que des technologies agricoles. Les visiteurs virtuels et les publics nationaux peuvent avoir accès à des modules d’apprentissage, à des expériences, à des recettes et à des programmes en ligne présentant des enjeux importants de notre époque.
Ag in Motion moves forward in a digital format only for 2021.
Ag in Motion as an in-person event will not be moving forward in 2021. As previously released, the team has been exploring the opportunity to proceed with the in-person event this year, including scenario planning and engaging with public health officials and provincial governments. Through this exploration, it has been determined that it is not viable to produce an in-person event this year, given the current state of the pandemic and vaccine rollout. As always, the safety of guests, exhibitors, sponsors, volunteers and staff, suppliers, and local communities is of the utmost importance.
Ag in Motion digital event days will continue as planned. Digital event details can be found at aginmotion.ca.
Discovery Farm Langham, home of Ag in Motion, will be fully operational, and the team is planning to move forward with very small in-person events (suitable to the Public Health order of the day) and make the facility available to rent.
For more information, please contact:
Director of Corporate Communications, Glacier FarmMedia
Glacier FarmMedia sells Food in Canada to Annex Publishing
Winnipeg, MB., April 12, 2021. Glacier FarmMedia announced that Food in Canada has been sold to Annex Publishing.
Glacier FarmMedia provides essential agricultural information to farmers and the ag industry through publications and platforms like The Western Producer, Canadian Cattlemen, Farmtario, AgDealer, MarketsFarm, Canada’s Outdoor Farm Show, Ag in Motion, and the Farm Forum Event.
“Keeping our readers connected and informed about topics related to their business and livelihood is a critical part of the essential work we do here,” says Bob Willcox, President, Glacier FarmMedia. “This sale will allow us to tighten our focus on serving farmers and those engaged with primary agriculture through our publications, events, and other platforms.”
Annex is comprised of over 65 brands built to serve a wide range of Canadian industries. Food in Canada serves the food and beverage processing industry and is an excellent fit with Annex’s portfolio of publications, making this sale win for both organizations, advertisers, and readers.
“Food in Canada fits very well into our existing portfolio of manufacturing brands, including synergies with such brands as Canadian Packaging and Bakers Journal,” says Annex Chief Operating Officer Scott Jamieson. “It will also benefit from some significant operational and market synergies, making for an exciting addition.”
For more information, please contact:
Director of Corporate Communications, Glacier FarmMedia
Glacier FarmMedia’s Lynda Tityk honoured as 2020 Agri-Marketer of the Year
WINNIPEG, November 19, 2020 – After many years of dedication to the business needs of Canadian farmers, one of the industry’s leaders has received the highest recognition from her peers.
Lynda Tityk, Executive Vice-President of Glacier FarmMedia, has been recognized as the 2020 Agri-Marketer of the Year by the Canadian Agri-Marketing Association (CAMA).
The award, announced during the online Best of CAMA gala this afternoon, recognizes innovative leadership and exceptional performance in facing the challenges presented by marketing in today’s constantly changing agricultural world.
For Lynda, this recognition is a high point of a 30-year (and counting) career in advertising, publishing and event management. Despite many changes over time in how farmers access and use information, Lynda’s guiding light has remained constant.
“Throughout my career, it has been a great privilege to serve Canadian farmers,” said Lynda. “Today, as always, farmers are at the heart of what we do. That is the culture of GFM and I have been determined to live up to that.”
Lynda began her career in 1990 in classified ad sales at the Manitoba Co-operator, rising quickly to become the publication’s marketing manager just 10 years later. In 2002, she and five colleagues launched Farmers Independent Weekly as a new publication for Manitoba farmers. Lynda joined Farm Business Communications when it purchased the publication. Farm Business Communication later became Glacier FarmMedia.
As Western Producer and other brands joined the Glacier FarmMedia family, Lynda led the group in bold new directions. Ag in Motion (plus this year’s digital version), Discovery Farm, Farm Forum Event and others have connected farmers and agribusiness in innovative ways. In 2020, the COVID-19 pandemic prompted a sudden pivot to holding these and other events online. Lynda’s leadership was instrumental in making this one-year adjustment successful.
“I am humbled and honored to be recognized as this year’s Agri-Marketer of the Year,” she said. “Success is never about just one person. We have a great team of people at Glacier who believe deeply that the farmer is at the heart of everything we do. We’ll keep working with that idea top of mind.”
Glacier FarmMedia to establish Discovery Farm Woodstock
Sept. 15, 2020
Popular Agricultural Learning and Technology Event Poised For Growth
WOODSTOCK, ON. — Glacier FarmMedia (GFM) today announced its intention to establish Discovery Farm Woodstock at the current site of Canada’s Outdoor Farm Show (COFS) as the permanent home of the show and an applied research facility designed to strengthen Ontario’s agriculture sector.
GFM President Bob Willcox said the company is working with the Agricultural Research Institute of Ontario on an agreement to purchase the current 100-acre site of the annual farm show and lease some adjacent lands. The sale is expected to be finalized in 2021.
“Through this proposed agreement, we will not only secure the future of Canada’s Outdoor Farm Show but also bring new research and innovation infrastructure to southern Ontario,” said Willcox. “Our intention with Discovery Farm Woodstock is to bring together key players from industry and science to find practical solutions to the key questions facing farmers today.”
Discovery Farm Woodstock will focus on farmer-driven applied research and innovation in the area of sustainability and soil health using an in-field and classroom framework. Willcox said future plans for the show and demonstration site include establishing a sustainability and soil health centre.
“Key to our plan is establishing strategic partnerships,” he said. In addition to working together on applied research projects, partnering organizations will help ensure knowledge and technology transfer. He pointed to GFM and Grain Farmers of Ontario, which has a focus on educating farmers and connecting the public to the province’s agri-food sector. It is the intent of both groups to develop a strategic educational partnership for the site.
Discovery Farm Woodstock will be a sister site to the successful Glacier FarmMedia Discovery Farm Langham, home to Ag in Motion, located west of Saskatoon. For more information visit www.discoveryfarm.ca.
“Our experience has shown us the value of enhancing agricultural research capacity to produce sustainable, economical and practical real-world solutions that farmers can apply to their own operations, whether it’s through field trials or technology demonstrations. Our primary goal with Discovery Farm Woodstock is to create a permanent site for innovation that will give Ontario farmers the edge they need to grow their businesses.”
For more information, please visit contact:
The Farm Forum Event to Expand with Glacier FarmMedia
Oct. 15, 2018
Popular Agricultural Learning and Technology Event Poised For Growth
WINNIPEG, MB.—Glacier Media (GVC: TSE) announced today that it will assume management of the Farm Forum Event, a popular ag educational event that has been attracting farmers and key industry players for two decades.
Trimble began hosting the event with the purchase of the agronomic consulting company Agri-Trend Inc. in 2016. Agri-Trend founded the Farm Forum Event 20 years ago and has been hosting the event in Western Canadian cities on an annual basis.
Glacier FarmMedia will handle future operations of the event, which will be held this year December 4-6 in Calgary, with Trimble remaining as a presenting sponsor and strong supporter. The Farm Forum Event will be managed by the expert event team who organize Ag in Motion and Canada’s Outdoor Farm Show, which attract over 30,000 and over 40,000 attendees respectively.
“This event is an excellent fit with Glacier FarmMedia’s strong connections to farmers and crop advisors and compliments our outdoor farm shows and media properties,” said Bob Willcox, President of Glacier FarmMedia. “We are excited to take over this successful farm event, and that Trimble will continue to support and participate in the show.”
“This unique event has attracted the industry’s smartest and most entrepreneurial farmers and crop advisors — those who want to be at the cutting edge of new technologies and agronomic strategies that promise to drive productivity,” said Darren Howie, Director, Worldwide Sales, with Trimble Ag Business Solutions. “We look forward to working with Glacier to support this event for years to come.”
For more information, please visit contact:
Farm Forum Event
Farmtario brings new source of news and information to Ontario farmers
March 7, 2018
Farmtario, a new source of news for Ontario farmers, was launched today at the London Farm Show.
As the newest member of Glacier FarmMedia’s family of publications, Farmtario delivers a local perspective on Ontario agriculture, with the same commitment to quality Glacier FarmMedia applies to all of its publications and enterprises. Glacier FarmMedia brands include The Western Producer, Canada’s Outdoor Farm Show, AgDealer, Country Guide, Grainews and Canadian Cattlemen Magazine.
Farmers can access their Farmtario news online or through their mobile phones any time they like. They’ll also find it in their mailboxes on a biweekly basis beginning the week of April 30th.
“While many farmers still like to read a farm newspaper, we also know online sources are increasingly popular and in fact, necessary for staying up to date in this rapidly changing world,” said Farmtario editor John Greig.
Greig, a seasoned journalist with an in-depth understanding of Ontario agriculture, leads an editorial team committed to providing a comprehensive package of timely news and analysis, production insights and technology developments that support informed decision-making on the farm.
He has the backing of Canada’s largest agricultural publisher with its network of 50 journalists focused on agriculture, a combination that adds to the depth Farmtario can provide on issues of importance to farmers.
“We see a bright future for Ontario agriculture and we’re proud to announce Farmtario will be part of it,” said Glacier FarmMedia president Bob Willcox.
Check out Farmtario at www.farmtario.com
For more information, contact:
John Greig, Editor, Farmtario 519-852-7820
Bob Willcox , President Glacier FarmMedia 204-944-5751
Western Canada’s first outdoor farm show launches in July
A major new demonstration-focused outdoor farm show, Western Canada’s first, has been announced for this July 21-23 near Saskatoon.
The show, called Ag in Motion, will be held annually in July on 320 acres on Highway 16 near Langham, Saskatchewan. Ag in Motion will be operated by Glacier FarmMedia, Canada’s largest farm publisher and owner of Canada’s Outdoor Farm Show, the country’s largest outdoor farm show held every year near Woodstock, Ontario.
Rob O’Connor, formerly manager of Canada’s Farm Progress Show in Regina and manager of Manitoba’s Provincial Exhibition in Brandon, has been hired as show director. O’Connor says Ag in Motion will be the first show in Western Canada where companies can demonstrate machinery, seed and crop protection products to their customers, in an outdoor setting.
“This was an opportunity for me to start a unique new show from scratch,” O’Connor says. “Our goal is to empower agricultural producers by providing exhibitors a place to showcase new innovations and technologies in machinery, crops and livestock, literally in the field.”
O’Connor says several major company exhibitors have already signed up for Ag in Motion, which will be able to take advantage of the management resources of Canada’s Outdoor Farm Show. “Their expertise and track record of producing a high quality, professional outdoor show will be very useful in helping us prepare this new event,” O’Connor says.
Jonathon Kennedy, president and CEO of Glacier Media, says the new show is an ideal complement to its successful agricultural division Glacier FarmMedia, which includes Western Producer, Manitoba Co-operator, Grainews, Country Guide, Alberta Farmer Express and Le Bulletin des agriculteurs, as well as Canada’s Outdoor Farm Show.
“We’re pleased to deepen our commitment to Canadian agriculture by creating an exciting new opportunity for our customers to showcase and experience the latest in agricultural innovations and technologies.”
For more information:Rob O’Connor, show director
Doug Wagner, Canada’s Outdoor Farm Show