Winnipeg, Man., January 7, 2026 – Glacier FarmMedia (GFM) is pleased to announce new leadership positions following the retirement of Bob Willcox. Ryan Green will be taking on the role of Chief Technology & Revenue Officer and Erin Romeo will be taking on the role of Chief Operating & Marketing Officer.
“Since joining GFM in 2021, Ryan and Erin have engaged in partnered leadership in support of our purpose-driven mission to serve farmers and earn their trust,” said Mark Melville, President of Glacier Media. “As they guide GFM into its next chapter, Ryan and Erin will execute on the strategic plan they developed with the Executive Leadership Team, serving the information needs of each member of every Canadian farm. I know they remain committed to ensuring farmers, along with advertisers, exhibitors, sponsors and stakeholders, remain connected through our print publications, digital content delivery and outdoor farm shows.”
In her expanded role, Erin will continue to provide leadership for GFM’s journalism and marketing teams, Farmer Customer Service and Human Resources. Her role will expand to take on leadership of the Finance team, annual operating budget and long-term strategic plan, and supporting all Production and Fulfillment employees in our Commercial Operations and go-to-market plans.
In his expanded role, Ryan will continue to guide GFM’s digital transformation through app development, audience-centred design, internal systems and software implementation and the development of new business solutions including data and AI tools. His role will expand to take on the leadership for revenue generation, supporting all sales employees, in all regions and all lines of business, to help each advertiser, exhibitor, sponsor and partner achieve their goals through the market-leading portfolio of media, marketplace and farm shows in Western Canada, Ontario and Quebec.
Through their partnered leadership, Ryan and Erin both remain highly committed to the core foundation of the business: quality content development across all channels and a desire to engage and interact with every member of the Canadian farm audience. This new leadership team, combined with the committed and passionate employees in the business, positions GFM for continued growth and success.
“GFM is an organization devoted to serving the needs of Canadian farmers and the ag industry. We will continue to build on our mission to provide trusted, quality content and insights in the ways that today’s farmers want and need them. I am proud that all employees, whether they are from a farming background or not, are inspired by farmers to break new ground and grow their careers through meaningful on-the-job development,” said Erin Romeo.
“We know that every farm in Canada is unique and has unique needs. This is also true of each advertiser, exhibitor, sponsor and partner in the ag industry. I remain committed to sustaining and developing products that meet their needs, now and into the future. Whether it is through AgDealer, Canada’s leader for new and used farm equipment inventory, through the trust we have earned in our market-leading media franchises, or through our community-building outdoor farm show experiences, I am excited to nurture the growth of our integrated portfolio,” said Ryan Green.
In these new roles, Green and Romeo remain focused on sustaining the integrated company culture while evolving the company’s purpose-driven products and services for Canadian farmers and livestock producers.
About Glacier FarmMedia and Glacier Media
Glacier FarmMedia (“GFM”) is a dynamic company in the Canadian agriculture industry that connects with farmers through a variety of regional news and specialty agriculture media franchises, a listings marketplace for the sale of farm equipment, leading industry events like Ag in Motion and Canada’s Outdoor Farm Show and customized offerings for weather and market analysis. Headquartered in Winnipeg, Manitoba, GFM is a subsidiary of Glacier Media Inc. (TSX:GVC), a Canadian leader in business insights, digital services and information products. Headquartered in Vancouver, British Columbia, Glacier Media serves a diverse range of North American and international markets, clients and consumers.